SUPPORT SHOULD FEEL LIKE SELF-EXPRESSION,
NOT COMPROMISE

Wayfarer is an assistive technology company designing luxury-leaning mobility aids to elevate the experience of movement.

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Our Story

Close-up of a person wearing jewelry, with motion blur and a dark background.

Wayfarer reimagines mobility aids as covetable accessories - pieces created from design-led innovation that wrap function in style, so support feels like self-expression, not compromise.

Founded by a woman who understands firsthand what it means to navigate the world with a mobility aid, Wayfarer was born from a simple realisation: the current options don't reflect the lives we actually live. Clinical. Childish. Or overtly medical. None felt like us.

We're building a luxury-leaning movement and mobility aid brand for people who refuse to be defined by their diagnosis. Thoughtfully engineered. Elegantly crafted. Designed to integrate seamlessly into modern life - not broadcast limitation.

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What We’re Changing

  • Picture the evolution of eyewear. Once purely corrective, glasses transformed into fashion statements, with even the largest fashion houses throwing their hat in the ring. What was medical became covetable. Personal. An extension of identity.


    The mobility aid category hasn't meaningfully evolved in decades, yet everything around it has transformed.

    Materials science has given us carbon fibre and aerospace-grade alloys.

    Fashion has embraced adaptive design. Technology has miniaturised, refined, elevated.

    But the tools designed to support millions of people as they move through their day? Unchanged.

    This is the gap Wayfarer fills.

  • Close-up of colorful, iridescent scales on a fish, showing bright hues of blue, green, yellow, and orange with a ridged texture.

    INNOVATION WRAPPED IN STYLE

    The mobility aid category has remained largely unchanged for decades, despite dramatic shifts in technology, materials, and modern lifestyles. Wayfarer challenges this stagnation by bringing design intelligence, elegance, and innovation into a space long dominated by clinical convention.

  • Close-up of a snake's scale pattern in shades of brown, black, and cream forming a geometric design.

    MODULAR ADAPTABLE DESIGN

    Convertible cane-to-crutch functionality means one elegant system replaces two separate devices. Replaceable tips, handles, and components extend product life and allow personal customisation.

  • Close-up of feather details showing fine barbs and soft textures in light beige and white tones.

    ENGINEERED FOR REAL LIFE

    Shock absorption minimises sound and impact. Fold-down mechanisms allow discreet storage. Wrist support designed as jewellery, not straps. Every detail is carefully considered for people living full, active, visible lives.

  • Blurred image of a woman standing against a plain white wall, with a wooden staircase visible on the left side.

    CREATING CHOICE, NOT COMPROMISE

    Needing a mobility aid isn't a choice. But selecting one should be. We're designing for those who want subtle sophistication, not maximalist patterns, bionic aesthetics, or devices that infantilise.

The
Opportunity

The global mobility aids market is projected to reach AUD $43 billion by 2035. Yet the fastest-growing demographic—people under 65 with mobility-limiting conditions—remains critically underserved, with women disproportionately affected.

Disability prevalence is rising across younger age groups. Women are 50% more likely than men to need mobility aids, yet 20% less likely to use them. The barriers? Stigma, aesthetics, and products designed for outdated assumptions about age, gender, and lifestyle. There is limited choice for anyone seeking something beyond clinical convention.

Wayfarer addresses this gap with precision: a design-led brand built for modern life, where function and form aren't compromises. While women remain our core focus, because they face the steepest barriers, our vision extends to anyone who values elegance, innovation, and mobility without limitation.

A $43B Global Market by 2035

The mobility aids category is large, durable and expanding, growing from 18.41 USD Billion in 2025 to 29.62 USD Billion by 2035 (CAGR 4.9%)¹. Growth is driven by long-term demographic trends rather than short-term economic cycles, positioning the category as resilient, predictable and investable.

40% Of Spend Is Already Consumer-Driven

Australia ($650M, 8.3% CAGR), the United States ($3.2B, 6.7% CAGR; 35% global share), and the UK ($1.02B, 7.4% growth) are all experiencing above-average growth. Across these markets, approximately 40% of spend already comes from individual and home-care consumers, a segment expected to expand as ageing populations prioritise independence and ageing in place². This shift supports direct-to-consumer, lifestyle-led brands with stronger margin potential and reduced reliance on institutional procurement.

Demand Set To Reach 1.6B People Aged 65+ by 2050

The global population aged 65 and over will more than double to 1.6 billion by 2050, overtaking the under-14 population by 2025³. As longevity increases, so does the duration of mobility support needs, driving sustained demand for assistive products that integrate seamlessly into everyday life.

90% Of Global Need Remains Unmet

Over 1 billion people require assistive technology today, rising to 2 billion by 2030, yet only 1 in 10 people globally currently have access to the mobility aids they need⁴. This gap is not driven by lack of demand, but by poor accessibility, stigma and products that fail to align with modern lifestyles. This highlights a significant unmet demand, especially outside traditional healthcare channels.

Women Drive 54% Of Need, But Are Underserved

Women represent the largest and most underserved segment of the mobility aids market. They account for 54% of global mobility assistance needs, have a higher disability prevalence (19.2% worldwide), and rely on mobility aids for longer due to increased life expectancy. Despite this, women are more likely to experience unmet need and are 20% less likely than men to transition from need to usage, driven by cost barriers, stigma, safety concerns and products designed around male body proportions and clinical aesthetics⁷.

Design Is Now The Driver

As mobility aids evolve from purely medical devices to lifestyle products, design, comfort and identity are increasingly influencing purchasing and usage. Brands that reduce stigma and deliver stylish, confidence-building solutions are positioned not only to capture market share, but to expand the market by converting latent demand into long-term adoption.


References:
[1] Market Research Future, 2025.
[2] Cognitive Market Research, 2023
[3] United Nations, 2023
[4] Physiopedia, 2024
[5] Data Network, 2025
[6] PR Momentum, 2025
[7] The Lancet (Danemayer, Jamie et al.), 2025

Close-up image of a green and brown marble or onyx stone with intricate patterns and veining.

Where We Are Now

PHASE: DESIGN & ENGINEERING

We’re currently pre-revenue with our designs in development.

  • Our core proprietary design; a convertible cane-to-crutch system with modular, replaceable components, is in development

  • We’re adding in much-needed innovation like shock absorption, fold-down mechanisms, ergonomic handle redesigns and integrated wrist support that feels like jewellery

  • We’re optimising our pre-revenue phase by building strategic partnerships with materials suppliers, manufacturing experts and med-tech innovators.

  • The story is integral to Wayfarer. We’ve engaged a professional creative agency to build a brand identity rooted in editorial sophistication and inclusive design principles.

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How to Get Involved

Wayfarer exists at the intersection of several powerful currents: the commercialisation of functional products, the mainstreaming of disability representation, the rise of design-literate consumers who refuse false choices between utility and beauty.

We're architecting a cultural shift in how the world perceives mobility, and how women who rely on these tools perceive themselves.

From this, our community is already forming: women who want to be seen for who they are, not what they use.

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For Community

STAY CONNECTED

Follow Wayfarer across Instagram and Substack for product launches, events, and ongoing conversations.

JOIN THE COMMUNITY

Become part of a curated online space designed for meaningful connection, shared insight, and mutual support.

ATTEND EVENTS

Take part in intimate, design-led gatherings, pop-ups, and conversations hosted in key cities for those navigating movement-limiting conditions.

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For Investors

Wayfarer is seeking strategic investment partners who value design innovation, inclusive product development, and meaningful market demand.

WHAT WE’RE LOOKING FOR

We’re seeking partners who see mobility as both a structural healthcare market and a cultural opportunity, and who understand the value of building a category-defining brand rather than a quick product play.

STAY CONNECTED

Follow our company LinkedIn page for the most up-to-date product and brand developments, or reach out via our contact form to discuss investment further.

Contact Us

Interested in what we’re building? Fill out some info, and we will be in touch shortly.